Strengths

• Owner of SolidWorks
• Many locations around the world
• Market cap of $18.25 in 2016 (Nanalyze, 2016)
• Collaborate with many industries

Weaknesses

• Customer base is mainly large corporations
• Likely the average Joe does not know this company exists

Opportunities

• Increase involvement with partnered companies (Boeing, Toyota, Sony, etc.)
• 3D software is becoming more popular
• Increase advertising efforts to develop awareness
• Reach out to more companies for their 3D software needs
• Acquire more small 3D companies to expand
• Develop environmentally friendly products to combat pollution

Threats

• Danger of growing competitors
• Possibility of becoming outdated with future tech (unlikely)
• Older generations do not easily comprehend 3D technology so they are not likely to seek out Dassault

Based on the SWOT analysis above, Dassault has a lot of opportunity to grow as a company because they do revise their products frequently. My suggestions for opportunities are outlined in the strategic plan of this website. Problems I identified were older generations, competition, and obsolescence. The opportunities I listed may aid in combating these issues.